About Concepto Sur

We are a creative studio focused in the design of graphic materials, both printed and digital. Through our designs we seek to create a clear communication between our clients and their customers.

For 26 years we have strived to offer a high quality service to a broad customer base as Michelin, Swarovski, Nestlé, BFGoodrich, Laboratory Dominguez, Motorpress, Fadeté, Natura, Unilever, One World Group, among many others.

We take care of the graphic development as well as previous consultancy, implementation and post-sales service.


Our studio is conformed by a team of young professionals dedicated to graphic design, communication and systems. We have a commercial and practical approach which gives us a significant competitive advantage. We learn about our clients business and advise them towards their goals.


Branding, stationery, brand manuals, corporate image, brochures, catalogues, posters, editorial, flyers, ads, bags, boxes, signage, exhibitors, labels, websites, portals, newsletters, banners, databases, e-commerce, web based systems, Apps for iOS and Android.


We have offices in Buenos Aires, Argentina and commercial presence in the United Kindgdom.

We have customers in Argentina, Brazil, Chile, Peru, Mexico, United States, Spain, Italy, Germany, Australia, New Zealand, Indonesia, Vietnam, Philippines and China.

Meet our team

Sol Botindari Creative Director

With a great sense of aesthetics, she provides a lot of experience and a great deal of knowledge. Her work has had a worldwide reach. Environmental Graphics, packaging, web design and corporate image are among her areas of expertise.

Patricio Pascual Account Manager

With a clear business profile and experience in developing complex Web systems, he is the key link between the studio and the client. Clearly Interprets customer needs, achieving smooth communication between both parties.

Juan Botindari Account Manager United Kingdom

He brings to the studio over 10 years of experience and impressive success in direct marketing companies in Asia and Europe. His pragmatism and work capacity gives us an important thrust on our business development in the Asian and European market.

Mauricio López Aranzásti Strategy Consultant

He has a great deal of experience in strategy and business development in Latin America. Works especially on e-commerce projects, providing planning capacity and comprehensive analysis of our customers' business systems we develop.

Lucina Alvarez Social Media and Marketing Consultant

With a creative and innovative approach, it has extensive experience in planning, development and execution of campaigns in social networks, as well as assembling communication strategies and online marketing activities.

Anything one man can imagine, other men can make real. Jules Verne
The true sign of intelligence is not knowledge but imagination.Albert Einstein
Art is not what you see, but what you make others see.Edgar Degas
Vision without execution is hallucination.Thomas A. Edison
I have no special talent. I am only passionately curious.Albert Einstein
Every child is an artist. The problem is how to remain an artist when you grow up.Pablo Picasso
In moments of crisis, only imagination is more valuable than knowledge.Albert Einstein
Design is everything. Everything!Paul Rand
Imagination is the mother of all originality.José Ingenieros
Ah good taste! What a dreadful thing! Taste is the enemy of creativeness..Pablo Picasso